Writing
Articles by Jeff Van Gorp on technical SEO, search algorithms, page speed, accessibility and web development.
7 Page Speed Optimizations You Need To Implement Today
There are several types of website page speed optimizations that can be done to improve the performance of a website. Here are some of the most common…
Top 10 Reasons to Use WordPress CMS
WordPress is one of the most popular content management systems (CMS) in the world. It is used by millions of people to create and manage their websites…
How to Use Social Media for SEO
Social media is a powerful tool that can be used to improve your website's SEO. By using social media effectively, you can increase website traffic…
Responsive Websites are REQUIRED Today
In today's digital age, it is more important than ever for businesses to have a responsive website. A responsive website is one that automatically…
How to Monitor Your SEO
SEO, or search engine optimization, is the process of improving the ranking of a website in search engine results pages (SERPs). There are a number of…
Technical SEO VS On-Page SEO
Technical SEO and on-page SEO are both important aspects of search engine optimization, but they focus on different aspects of website optimization.
How to Use SEO to Grow Your eCommerce Business
In today's digital world, eCommerce businesses are more popular than ever. People are increasingly turning to the internet to buy goods and services, and…
How to Build Backlinks
Backlinks are links from other websites to your own website. They are one of the most important factors in SEO, as they help to improve your website's…
Search Engine Optimization - The 5 W's - Basics
One of the solutions I provide is Search Engine Optimization. Alas, not a lot of people really know what SEO is. In this post, I'll answer the basic 5…
Should I start a career in Search Engine Optimization?
Yes you should! And don't delay, there are many reasons why it would be a great idea for someone interested in SEO to start their career right away.
What is the Google Panda (2011) update?
Google Panda is a Google algorithm update that was first released in February 2011. The update is designed to target low-quality websites that often…
Online Reputation Means More Than You Know
As an entrepreneur, you know that your reputation is your most valuable asset. What people are saying about your business matters! This is especially…
How to Get More Traffic from Search Engines
Search engines are a great way to get traffic to your website. But how do you make sure your website shows up in the search results?
How to Search Engine Optimize Your Images
Images are an important part of any website. They can help to improve the visual appeal of your website, break up text, and make your content more…
What is the Google Page Experience (2021) update?
The Google Page Experience update is a set of changes to Google's algorithm that was released in May 2021. The update is designed to improve the ranking…
Contrast design trends: 2020-2023
There have been some shifts in what is perceived to be the preference when it comes to web design. However, the largest traffic consumers still maintain…
5 Technical SEO KPIs You Should Care About
Here are some details about the top 5 technical SEO KPIs that small and medium-sized businesses should focus on:
How to Use SEO to Grow Your Online Business
In today's digital world, more and more businesses are turning to the internet to reach their customers. And while there are many different ways to…
SEO Blogs - Writing Posts to Improve Conversion
Did you know that the search result in #1 position on Google gets 33% of search traffic? And that page 1 search engine results resulted in 92% of all…
Why does website accessibility matter?
Why Website Accessibility Matters for Online Marketing
Google Core Algorithm 2022 Updates in Review
Google released a number of algorithm updates in 2022, with the goal of improving the quality of search results. Some of the most notable updates…
How to Use Keywords in Your Content
Keywords are the foundation of any SEO strategy. By understanding how to use keywords effectively, you can improve your website's ranking in search…
The Adobe Embedded PDF Viewer Is UX Gold
The Adobe Embedded PDF Viewer plugin is an amazing and useful tool that enables users to embed high-quality PDF viewing into their posts and pages on…
How to Improve Your Website's SEO
SEO, or search engine optimization, is the process of improving the ranking of a website in search engine results pages (SERPs). There are a number of…
How to Use SEO to Grow Your Small Business
Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). By…
How to Use AI for Search Engine Optimization
Artificial intelligence (AI) is rapidly changing the world, and the field of SEO is no exception. AI-powered tools can be used to automate tasks, improve…
How to Use SEO to Save Money
Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). By…
Business Benefits of Search Engine Optimization
Search Engine Optimization (SEO) is a set of strategies that aim to improve the visibility of a website or web page in search engine results pages…
How to Create Internal Links
Internal links are hyperlinks that connect one page on your website to another. They are an important part of any website's architecture, as they help…
What is the Google Penguin (2012) update?
Google Penguin is a Google algorithm update that was first released in April 2012. The update is designed to target websites that are engaging in…
10 Optimization Tips for Beginners
Google has been using site speed in search ranking algorithms used to populate search results for more than 7 years now. This refers to the time a…
Quick History of Search Engine Optimization
Search engine optimization (SEO) has a long and complex history that can be traced back to the early days of the internet in the mid-1990s. At the time…
Web Accessibility: Legality or Usability?
Web accessibility is the design of websites and applications so that they can be used by people with disabilities. This includes people who are blind…
What is the Google Mobile-Friendly (2015) update?
The Google Mobile-Friendly update was a change to Google's algorithm that was released in April 2015. The update was designed to improve the ranking of…
Is AI Coming For You Content Writers?
While AI-generated content has come a long way in recent years, a content writer will always remain superior for several reasons.
Web accessibility, who cares? And why it should be you!
In today's digital landscape, the significance of accessibility cannot be overlooked when it comes to online businesses. Accessibility compliance ensures…
Create Compelling Content to Boost Traffic
Having high quality content on your website will open up new avenues for traffic. Without having compelling content, your visitors won't be willing to…
Can you do SEO yourself?
Search engine optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs). There are a number of…
Host Your Own Website, Stay In Control
As an amateur website owner, there are several benefits to controlling your own website hosting and domain registration:
15 Technical SEO Checklist Items
By following these tips, you can improve your website's technical SEO and increase the return on investment for your business.
What is the Google RankBrain (2015) update?
Google RankBrain is a machine learning algorithm that was first announced in 2015. It is one of the most important factors in Google's ranking algorithm…
What is the Google Hummingbird (2013) update?
Google Hummingbird was a major update to Google's search algorithm that was released in September 2013. The update was designed to improve Google's…
What is the Google Medic (2018) update?
The Google Medic update was a change to Google's algorithm that was released in September 2018. The update was designed to improve the ranking of…
How to Write SEO-Friendly Titles
Your website's title tags are one of the most important factors in determining how your pages rank in search engine results pages (SERPs). A well-written…
How to Rank Higher in Google
Google is the most popular search engine in the world, and it's where people go to find information on just about anything. If you want your website to…
Start your own business: The first 5 steps.
Welcome to, what I hope will be, and ongoing series of blogs that may help you start your own business. These small business steps will be from firsthand…
Web developers do Technical SEO better
Technical search engine optimization (SEO) is an essential component of any digital marketing strategy. It involves optimizing a website's technical…
What is the Google Fred (2017) update?
The Google Fred update was a change to Google's algorithm that was released in March 2017. The update was designed to improve the ranking of websites…
How to Use SEO to Grow Your Local Business
In today's digital world, it's more important than ever for businesses to have a strong online presence. One of the best ways to achieve this is through…
How to Use SEO to Be More Competitive
In today's digital world, it's more important than ever for businesses to be visible online. Search engine optimization (SEO) is the process of improving…