Jeff Van Gorp

Technical SEO Engineer at Delta Defense (USCCA)

Jeff Van Gorp

Technical SEO and search engineering.

I work on the parts of a website that search depends on: crawling, rendering, indexing, structured data and performance. Then I write the code that fixes them.

Jeff Van Gorp
Blue Springs, MO

About

I've worked in search since 2017, when my first JeffV Solutions client, Chalmer's Automotive, had me updating their site content to reach a bigger audience. JeffV Solutions grew from there into building, optimizing and maintaining websites for small businesses.

Search became my full-time work in 2021: at BrightEdge, advising more than two dozen global clients on on-page and technical optimization; as a Technical SEO Engineer at Empire Today; and since November 2025 doing technical SEO engineering at Delta Defense (USCCA).

The work sits where SEO meets engineering: auditing HTML, CSS and JavaScript for crawling and rendering problems, implementing Schema.org structured data, tuning XML sitemaps and robots rules, improving Core Web Vitals and mobile performance in the code itself, and measuring the results in GA4. I pitch in on content when the need comes up, but engineering is where I spend most of my time.

Before moving into search full-time I was a calibration and electronics technician, first in the U.S. Army and later at Test & Measurement Inc.

Expertise

Technical SEO
Audits of site architecture, crawling, indexing and rendering, then the fixes: prioritized by impact, shipped with the teams who own the code, and measured in Search Console and GA4.
Structured data
Schema.org markup that describes services, products, articles and organizations accurately, so search engines can understand and present them.
Core Web Vitals & performance
Faster, mobile-first pages through targeted code, asset and server changes, judged by field Core Web Vitals rather than lab scores alone.
GEO & AI search
Making content retrievable and attributable in AI-driven search: crawlable, server-rendered HTML, explicit entities and clearly structured answers.
Web development
Responsive, accessible sites in HTML, CSS, JavaScript and TypeScript, from WordPress, Magento and BigCommerce to Next.js on the edge.
Accessibility
Finding and fixing barriers against WCAG, improving usability for every visitor along the way.
Cross-functional collaboration
Working as a member of development, marketing, content and analytics teams: turning search findings into tickets engineers can ship and explaining technical trade-offs in plain terms.

Tools Google Search Console · Google Analytics 4 · Screaming Frog · ContentKing · OnCrawl · BrightEdge · WordPress · Magento · BigCommerce · Next.js

Projects

  • Ampursound

    ProductIn development2026

    A modern headphone research, discovery and comparison platform: a curated catalog with structured specifications, side-by-side comparison and editorial guidance. A research tool, not a store.

    • Next.js
    • React
    • TypeScript
    • Cloudflare Workers
    • Schema.org

  • Neverwinteractive

    Community toolLive2018 to present

    Interactive maps for the Neverwinter MMORPG, covering every adventure zone from the Sword Coast to Wildspace with more than 1,000 marked points of interest. Built for players on desktop, tablet and phone.

    • JavaScript
    • HTML
    • CSS

  • JeffVanGorp.com rebuild

    MigrationLive2026

    This site, migrated from an Elementor WordPress theme to server-rendered Next.js on Cloudflare Workers, with every published post kept at its original URL and legacy pages, attachments and uploads redirected.

    • Next.js
    • TypeScript
    • Cloudflare Workers
    • JSON-LD

  • HomeLab

    InfrastructureLive

    A self-hosted home server where I run, test and break things on my own hardware: staging copies of web projects, self-hosted services, network experiments and backups I control.

    • Linux
    • Docker
    • Networking

Experience

Full résumé

  1. – Present

    Technical SEO Engineer · Delta Defense (USCCA)

    Technical SEO engineering, site performance and measurement for Delta Defense and the USCCA, with content support when the need arises.

  2. –

    Technical SEO Engineer · Empire Today

    Led technical SEO initiatives across Empire Today's web properties, working closely with web development and marketing teams.

  3. –

    SEO Specialist · BrightEdge

    Advised global clients on on-page and technical optimization using the BrightEdge platform, across more than two dozen client accounts.

  4. – Present

    Web Entrepreneur · JeffV Solutions

    One-person web services business providing small businesses with a better web experience.

Earlier Calibrations Technician, Test & Measurement Inc. (2014–2021); Calibrations & Electronics Technician, United States Army (2008–2014).

Education Master's in Information Technology, Colorado Technical University (starting January 2027), CTU Patriot Scholarship featured recipient.

Education B.S. in Information Technology, Website Development, Colorado Technical University (2017–2021).

Writing

All 50 articles

Contact

The best way to reach me is through LinkedIn. Send a connection request or a message there.

Based in Blue Springs, MO, USA.